WisdomTap is a search platform which provides actionable and specific content that enables people to make informed decisions regarding which product or brand to buy.
They provide consumers with value-added content that cuts through the clutter of a multitude of online product reviews and recommendations and helps them research products that are best suited for their specific needs.
One of the USP of Wisdomtap is that apart from aggregating ratings/reviews from popular sites, Wisdomtap also collates data from several forums and also gives weightage to user's credibility within the forum.
The site provides online retailers with high value, expert content product reviews, ratings and recommendations that enables them to increase conversions on their portals.
Wisdom licenses its service and also has a WisdomRank conversion engine that can be used by any of the ecommerce store which is paid service.
The site is also useful from a product company perspective. They can use its actionable market intelligence to identify early adopters, influencers, critics of their products that helps them understand the "market buzz" around these products and adapt their marketing strategies.
Posted On:
11 Jan 2009 | Category:
Reviews-Comparisons |
Tags:
wisdomtap, electronics, reviews
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Unique Features and Our Reviews
WisdomTap helps you make informed decisions while choosing a product to buy. It has collated a lot of information on features of a product. It seems that they have done a lot of market study before developing the site and it clearly shows up when you search.
The service currently covers cameras and mobile phones searches categories and would definitely scale up not only because its helpful for consumers but also it is multi sided utility and provides services to retailers and product companies too.
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