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Google Plans To Acquire Yelp
19 Dec 2009
Search major Google is in acquisition talks with Yelp, a website that connects people with local businesses. Both the companies are now in advanced stages of negotiation, citing multiple unidentified sources.
The price is supposedly at least $500 million. The acquisition is expected to help Google in the ongoing process of building out their own directory of local businesses with its Place Pages, which can be accessed via Google Maps and local search.
Yelp was founded in San Francisco in July 2004. Since then yelp.com communities have taken root in major metros across the US, Canada, UK and Ireland. The website drew an audience of more than 26 million unique visitors in November 2009.
Yelp has whispered that 2009 revenues will be around $30 million and are expecting $50 million or so in 2010. Their members have written more than 8 million local reviews on the website.
Yelp Mobile is available on WAP enabled phones at mobile.yelp.com and via the Yelp for iPhone application or Yelp for BlackBerry application.
In September 2009, Yelp teamed up with movie social-networking service Flixster.com to enable the visitors to not only search for movies playing in their neighborhood, but also find the best places in the area to eat or drink.
Tags
google, yelp, business directory
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