Bacardi Sets up Online Music Store at MixBacardi.com with Hungma


10 Dec 2009



Liquor Company Bacardi has set up an online music store at MixBacardi.com, powered by Hungama Digital Media Entertainment.

The website is an online music and video download store. It also has an events page with news and photos of Bacardi parties and a flavours section that showcases its drinks. Users can win tickets for the company’s dance music festival Bacardi Blast from the site. The site also hosts quizzes and contests that will entertain visitors.

The pricing stands at unlimited downloads for Rs. 99 per month, 15 songs for Rs 49 and 5 songs for Rs 20. You can also download wallpapers, videos and songs.

The Bacardi team is also planning to launch a collaborative platform for professional bartenders called Bacardi Bar League which will allow them to interact with one another. It already has a gallery of photos of bartenders and a list of recipes for best cocktails.


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