| |
Facebook Partners Nielsen To Help Marketers Advertise Effectively
24 Sep 2009
The Nielsen Company and Facebook have signed a multi-year, strategic alliance to help marketer’s better use the internet to develop and market new products.
The alliance combines Facebook’s global consumer reach with Nielsen’s market research expertise to provide better insight and information to marketers around the world.
Nielsen BrandLift, one of the first products, is designed to provide marketers with effectiveness measurement for Facebook advertising. It will be launched in US with select test partners this week and roll out to all Facebook advertisers in the coming months.
The product will use opt-in polls on Facebook’s homepage to measure consumer attitudes and purchase intent from display advertising that has appeared on the site. The tool will measure aided awareness, ad recall, message association, brand favorability and purchase consideration via a set of short, specially designed one or two question surveys.
Tags
facebook, nielsen, nielsen brandlift
Visit http://www.facebook.com/
|
Tell A Friend |
|
Facebook User Comments
|
|