The Mobile Store Launches Low-Cost "Ray" Handsets


30 Apr 2009



The Mobile Store has announced the launch of its range of low-cost handsets under the "Ray" brand.

The company has set itself a revenue target of Rs. 200 core in the first year of Ray's existence. Ray has worked with equipment manufacturers on the designs and features of the handsets.

The company currently sells two models, the Ray T65 and the M20, both of which are priced under the Rs. 7,000 mark. Ray M20 is priced at Rs 2,399 and comes with an FM radio, MP3 player, expandable memory and GPRS.

The T65 is a mid-range device costing Rs. 6,999. It features a 3-megapixel camera, a 262k, 1.8-inch display, music player, Bluetooth and a host of other features. It is a touch screen phone.

Both the phones are available for purchase from The Mobile Store outlets or can be purchased online.


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