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Akamai Introduces Advertising Decision Solutions | Announces Agreement to Acquire Acerno
21 Oct 2008
Akamai Technologies and Acerno announced today that the two companies have signed a definitive agreement for Akamai to acquire Acerno in a merger transaction.
The transaction, which is subject to customary closing conditions, including the approval of acerno's stockholders, is anticipated to close later this quarter.
The acquisition is not expected to have a material impact on Akamai's normalized earnings in 2008. The acquisition of acerno, a unique online co-operative of shopping and purchase data for enabling more relevant online advertising, is expected to greatly enhance Akamai's Advertising Decision Solutions.
Akamai's Advertising Decision Solutions are designed to help buyers and sellers of online advertising create attractive audience segments with the necessary scale to achieve better results from campaigns and investments.
Tags
akamai, acerno, online advertising, advertising decision solution
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